Vegas Golden Knights - Pierre-Édouard BellemareĪn NHL linesman since 2014, Alphonso, of Trinidad-Jamaican descent, was an accomplished Junior hockey and University hockey player. Here are the HIFE ambassadors for each club:Ĭarolina Hurricanes - Trevor van Riemsdyk Joseph Bowser, Harrison Browne, Angela James, Josh Pauls, Fred Sasakamoose and Harnarayan Singh. The 31 Player Ambassadors will be joined by two NHL Officials - Shandor Alphonso and Dave Jackson - and six special ambassadors: SFC. These players have agreed to lead the way in their markets and be an advocate for underrepresented, marginalized or disadvantaged communities some will be featured in stories and public service announcements throughout the month. Thursday, the NHL also announced their HIFE ambassadors from every team, including eight others.Įach NHL club has designated one player to be a Hockey Is For Everyone Ambassador, which means being a leader in the locker room and in the community on diversity, equality and inclusion. The NHL is also selling rainbow-colored gear for each team as well as LOVE shirts which is spelled out with rainbow tape. On Thursday, the Pittsburgh Penguins dressed down a fan after he showed disgust in Matt Murray being the team’s Hockey Is For Everyone ambassador. Actions speak louder than words, Jacob PTPHockey February 1, 2018īut the league’s embrace of HIFE has exposed many fans to different cultures, such as the Capitals embrace of Fatima Al Ali last season, and inspired more teams to fight back against homophobia and discrimination. Now you’re using a straight white man to celebrate diversity in hockey. You just had kid rock perform.Īnother fan also made another point worth considering.įour days ago, you had Kid Rock perform at a league event. While many Caps fans loved the photo, one contributor to VICE pointed out obvious recent hypocrisy between the league’s stated goal and its choice on who to perform at the All-Star Game. For his dedication to the cause, Holtby received the DC Pride Ally Award in May 2017 for his public support. The Vezina Trophy winner also raised thousands of dollars for You Can Play after wearing a custom-designed mask during last season’s Hockey Is For Everyone month. Holtby was named the Caps’ Hockey Is For Everyone ambassador last year by the NHL and will do the same this year. Holtby has been the Capitals’ most visible supporter of the LQBTQ community, marching in the last two DC Pride Parades. This month, we celebrate how hockey brings people from all different backgrounds together. The tweet, which received nearly 400 retweets, shows the Holtbeast smiling as he sports a shirt designed with a rainbow-colored NHL logo.
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To officially announce the campaign, the NHL used a photo of Capitals goaltender Braden Holtby. During the month of February, the National Hockey League is promoting Hockey Is For Everyone through all 31 of its teams.